Production of an interim brand and website for the RTW holding company — a simple, refined package that gives Nigel and Hamid something credible to show investors and Host Nations ahead of the Middle East trip, without stepping into the fuller brand system and platform build that follows once funding is confirmed.
Brand
Logo
- Concept exploration
- Develop & refine chosen concept — wordmark-led; clean and simple, reflecting the Swiss roots of the parent company through finish and typographic discipline rather than a complex mark
- Lockups by colourway
- Logomark, if any
- SVG, EPS, PNG
Brand Colours
- Primary palette
- Accent palette
Typography
- Primary typeface
- Display typeface
- Usage
- Hierarchy
Applications
- Business card
- Email footer
Applications — Deferred to Later Phase
Once funding is confirmed:
- Letter / document
- Graphic design — poster / slides
- Social tile
- Livery
Brand Voice
- Collaborative exploration of brand voice to follow in a later phase
Website (Landing Page)
A refined single page introduction to the concept and opportunity.
Design
- Responsive Figma layouts
- Header (logo + in-page navigation)
- Hero treatment(s)
- Content patterns / layouts
- Event Concept — simplified format explainer (high-level only; no proprietary format detail, to protect the concept’s unique IP)
- Sponsors / partners (for future readiness)
- Callouts
- CTA treatment
- Footer
Build
- Static web build
- Designed patterns as components
- Interactive elements
- Visual details per brand direction
- Animations and effects — capped to an agreed, specific list (e.g. scroll reveals); no open-ended effects work
- Content population — allow for updates without need of a CMS
- Analytics — GTM
- Responsive — mobile experience
Not included in base scope. A hard-coded English/Arabic toggle for the landing page, sufficient for a single static page. Full i18n architecture deferred — it isn’t required at this scale, and can be built properly if and when the site grows beyond one page.
Deployment, Delivery & Maintenance
Priced and scoped separately from the brand and landing page work above. As Simon controls this side of things, we're happy to provide this support free of charge if he needs it.
- Deployment pipeline setup
- Build tools for continuous delivery
- Streamlined for content changes
- Server set-up support
- DNS
- SSL
- Monitoring tool setup
Budget
We want this document to show we're coming to the party commercially, not just scoping the work.
Standard Rate
This scope of work would typically run three weeks at Grade's standard rate of $250 AUD per hour — approximately $30,000 AUD in total. Three weeks is achievable as a best-case timeline, and we're committed to pulling together whatever's needed on our side to make that happen ahead of 28 September.
Proposed Rate for Race The World
Given where we see this partnership going, we'd like to flat-rate this piece of work at $10,000 AUD (approximately £5,000 GBP at current exchange rates) — a reduction of roughly two-thirds on our standard rate.
This reflects genuine goodwill for where we see this partnership heading, not just a one-off September transaction. At the same time, the flat rate is set to cover Grade's hard costs on the work, so we can commit the right time and people to get this right ahead of the Middle East trip.